stockholm fashion week

Sthlm Fashion Week Highlights

At Whyred  presentation with Payzee Mahmod & Andreas Wijk   Conclusion of last weeks SFW: yes, there was a lot of same old same. But the purpose of this post is not to bore you with lame strategies for the show's, but to actually celebrate what was good....

Why Stockholm fashion week is dying out

  It seems that almost every year when the round of fashion weeks are underway, the inevitable question always comes up, is fashion week still relevant and does it still really matter? For the last seasons, fewer Swedish designers are showcasing their collections for the press...

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