Insta-Famous

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Touchdown Stockholm! One week, two trips to two of Europe’s capitals and although its great to be back home, I’m already looking forward to next destination. Yes, I have a new trip booked but I can’t say more for now (hashtag cliffhanger).

These past weeks have been very busy, meaning busier than my usual busy schedule, juggling three different jobs while working on new projects and change of apartment has left its imprints. Tiered is pretty much an understatement, lets just say that I don’t remember when the last time way that I had a day off was prior to Paris. At some point, I felt like someone had hit me in the face with pan (stekpannna) in the face, a good indicator to slow down.

So during our stay in Paris, I slowed it down and forced myself to not pick up the camera at every block. Honestly, it was hard and I’ve come to realize why.

  • The passion I have for what I do is bigger than myself, that’s what help me with being persistent.
  • Photography is a way for me to communicate what I see and my sense of esthetics.
  • Capturing beauty that enables me to communicate visually leaves me blissful. In other words, its so much more than capturing a moment, its about sharing the story around moment.
  • I’m a sucker for stories. Personal, historical or even fictional stories that gives the audience a deeper understanding.
  • When living my life and thinking about big decisions, I sometimes fast-forward the years and imagine what story I want to be able to tell when I’m older.

 

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[column]However, there have been many times where I have felt misunderstood. Not by family members, they’re my biggest supporters although they like to make fun or occasional man repelling choices of clothes. But that’s just our way jargon, and I love it, especially when my baby brother says “what are those”, or when my sister makes funny pointers that I look like a flight attendant. There have been several occasions where I felt that I need to explain my passion, which is interesting but then again you can’t expect people to understand something they might be lacking.[/column]
[column]Recently, a good friend and I discussed the subject of why people start blogging. For instance, is it because they’re creatively passionate or for the “fame”? Imidetly, the word insta-famous come to my mind -even though one might get some “fame” out publishing pretty pictures and writing a crappy caption to the crappy written blog post, the fame wont last because those people don’t have the passion and wont therefore persist. Makes sense, right? Truth be told, at this point I don’t care about the amount of following or how many likes a picture is[/column]
[column]getting, the engagement is more interesting because it actually tells how it effects the audience.  Secondly, I think its as important to have some joy while producing content as going back to your feed and actually liking what you see. Yes, you have to like what you produce, let your audience rise to your level, especially if you’re creativity isn’t in the mainstream lane. And at the end of the day, I’m more drawn to people who have something to say instead the wanna-be-cool-kids that just drains your energy. Speaking of energy, giving myself some time off in Paris was nice but[/column]
[column] the interesting thing is that although the schedule in London was filled with activities I got on the plane with new found energy and inspiration. The thought of having my best friend visiting me for the weekend is also a boost of joy, I look forward sitting on the coach with her, maybe sip on a cup of tea while getting lost in various conversation about everything and nothing. And maybe that’s how I see it, either you give what you’re doing your everything – or nothing.[/column]
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Photo: Tahira Music, edited by me

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Vivid Phases

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I go through vivid phases, vivid yet different from each other, high contrasts to the point where one can see where one phase starts and where the other one ends. With the embarking of spring, a tiered phase is coming to a full circle. The spring sun has done me well, especially here in Paris where I currently am for a little get-away.

Although the notion of two upcoming busy days in Stockholm, followed by a press-trip to London for two days followed by packing up my apartments while having my best friend visiting I made the decision to not give in to anything other than being where I actually am. Embrace this get-away phase, tomorrow will come regardless.

My life has always been a collection of vivid phases, some busier while others have been a long snooze-party (mainly because the need for rest) and interestingly enough, phases occur in many parts of life. From being into a certain type of music for a while, or re-wearing a type of jeans for a time period or finding myself drawn to a certain type of designers. The current phase would be best described:

 

  • Drawn to Swedish and Danish designers
  • Wearing mostly straight jeans, such as these Totême jeans above.
  • Strolling around in metallic shoes with a heel my feet thanks me for.
  • The wider and bigger sleeve, the better.
  • Attempting to keep my caffeine consumption by two cups a day.
  • Listening to cultivating podcasts and discussing interesting topics
  • Packing my life in a Little Liffner (Swedish brand) tote everyday, perfect for most occasions.
  • Planning the interior decor of my next place
  • Juggling projects and my new role as Creative Content Strategist at Büro Hashtag.

 

This hopefully gives you a little idea of what this current phase looks like, its just a fraction of whats not being described. Next week, I will go more into detail but make sure to follow along meanwhile on Instagram and Snapchat. Now, we’re off to Marais to have a hipster breakfast. À tout à l’heure!

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Fashion X Sporty With Zalando

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If there was a trend to take note of this season it’s to incorporate sporty items into your personal style, in fact, the majority of the photos from previous Paris Fashion Week that made an impact on me were on those people who wore a fashionable yet urban look. You guys remember what street-style photographers used to photograph back in the days before street-style became the parade it is today.

Anyways, I had the pleasure to create my own Fashion X Sporty look with my friends Zalando, a go-to online destination where one can find basically everything, which this looks states clear. Right? Instead of going full on sporty, I wanted to illustrate how one can incorporate a sportier piece together with a fashionable coat, such as this beautiful piece from Baum und Pferdgarten. Contrasts, contrasts, contrasts! Imagine this look with some other top, it would be a complete different look.

For me, this is a perfect weekend look while strolling around town with my friends during the weekend. Comftorble booties from Topshop, which brings me to remind you that since the Topshop store in Stockholm closed down Zalando has been my go-to choice of getting my hands on Topshop goodies. All these pieces can be found at Zalando.se, click on the images below to get more details and don’t forget to leave a comments on what your ideals sporty fashionable would look like.

 

 

 


 

 

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Photo: Tahira Music, edited by me

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Sara Che 2.0

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With all the changes hat has been occurring the past months, it was time to update this space to something that represents where I am today and what I’m doing. So hello and welcome to Sara Che 2.0, I hope you like the changes I’ve made and continue tagging along here and on my other channels.

During the past months, I have been discussing and shedding light on subjects such as the changes that occurring in the fashion and digital world. Also, sharing my thoughts about the business of blogging and how these changes effect fashion bloggers.

There have been several changes behind the curtain, I haven’t been sharing much but this is the perfect time to actually break it down. Firstly, new “hats” have been added to my collection, one is creative consultant for example whereas I work with PR-agencies and fashion and lifestyle brands with developing their digital presence.

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That means how to improve it, putting the work to action as well as measuring the improvements and setting new plans into motion.

A couple of months ago, I started working with my friend and college Anouk on a new project, Büro Hashtag. Together we make an excellent team and complete each others qualities as well as learn a lot from one and other. To learn more about Büro Hashtag, please visit the website. You might be wondering what my role is? Allow me to answer right away, I’m the Creative Content Strategist.

Another thing goes hand in hand with the theme of change photography. Although it has been a big part of my life from having a father who enjoyed photography to picking up the camera a few years ago myself and developing my skills one frame at the time. There is obviously still much more to learn and

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I am just getting started, but I want to focus more on standing behind the camera than in front of it. Don’t worry (in case if anyone is worried, haha), outfits will continue but in a way that goes hand in hand the various styles that are being explored. Of course, there are much more going on behind the digital curtain but I promise to disclose everything as the pieces fall into place.

I nor longer will refer this space as a blog, it’s a collection of the work I’m doing whether its fashion related or strategically moves for a large company. One thing I can promise, the columns and essays will continue. Writing is a (another) passion of mine and if you enjoy reading my pieces I promise you wont be disappointed.

And on that note, I hope you enjoyed this little introduction to Sara Che 2.0. Please let me know what your thoughts are and what you think about the new design.

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Photo: Anouk Yve, edited by me

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Action Of Kindness

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You might find these photos familiar if you have been tagging along on Instagram, there is a simple answer, I have this thing for bathtubs.

One might argue that a home is a sanctuary, which I absolutely agree with with, but like to add that a bathtub is where the heeling takes action. There is something liberating with dipping your toes into the warm water and allowing the water to embrace your body so by the time you’re sitting in warm bathtub its like as if you’re in another state of mind. While listening to the sound of the water drumming against the tub, the water washes away traces of whatever you’ve been through that day.

It’s like you’re a brand new person when you get up from the tub, and what better to reach for beautiful fresh towels to wraparound? For me, its as important as the bath itself, as if the bath is ritual whereas the towels closes the circle. As the bathwater with the leftovers from that day’s events disappear in the water-pipes, the fresh and soft towels embrace you.

Yes, I have this thing with bathtubs. It’s a sort of meditation, a cleanse for body as well as the mind, its also a way of taking care of yourself and we all deserve to be extra good to ourselves. And sometimes, a simple thing as wrapping a nice towel around you after a long bath can be just that – an action of kindness to oneself.

Post done in collaboration wit HIMLA  photos done by the wonderful

Tahira Music, edited by yours truly.

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