Turn The Page

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Its been a while now, I’ve been leaving trails of clues here and there and yesterday I shared what I have actually been up these past months. Although the caption wasn’t elaborating what this new path means, I though it would be a great opportunity to break it down for you here.

As I have said in the past, the business of blogging is changing and with the grand changes occurring in the fashion scene it is wise to have a clear direction of where you want to end up. My goal has never been to stand in front of the camera, in fast the more I got to know the camera the more compelled I felt to start creating my own visual story. I guess that the time you could start seeing a more personalized photo that personified me.

It’s a constant evolution, growing into the person you want to become and putting on hats you’re never be qualified to wear. Yet yesterday, my collage Anouk and I held our first Instagram accelerator course for Sweden’s finest department store. Together, we’re laughing Bûro Hashtag in the Swedish market and work with brands to help them take their Instagram handle to the next level.

After years of working with Instagram and growing my own personal business, I’ve learned many things which are valuable knowledge for brands and marketing team, both from a strategic point of view but also from a aesthetically brand management aspect – together with Anouk we’re on heck of a sharp team. It feels great to work with sharp and business savvy person, it important to surround yourself with people who are progressive because that is contagious.

But the transition doesn’t end there, there are more things in the pipe and soon a change in appearance here too – yes, its time to give this space the makeover it needs so it fits all my areas of work. The blog will continue; the format will differ but stay tuned so you can see for yourselves.

In the mist of the Easter Holiday, in the middle of Easter Holiday I found myself mesmerized how the light hit one of my favorite street. The construction site and the clothes, well I’ll let the pictures speak for themselves. As for the clothes, subtle and chic yet with a touch of bazzaz with the color blocking action by Totême, orange suede pumps By Malene Birger and marine coat with embelished pockets alos by the danish queen Malene. The bag is Swedish design too, namned Little Leffner – great to finally have a Swedish designer who really knows how to design a bag thats timeless yet modern.

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Photo: Tahira Music, edited by me

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Connect The Dots

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As the weather is slowly but surely getting warmer, the urge for leaving everything knitted gets higher. Transitional seasons can be fun, yet challenging at times. Fun because it means a new season is around the corner whilst the weather can vary.

For some reason, this sums up my current situation in life. But then one could argue that life is one big transition (okay, I’m not going too philosophical but bare with me for a second). The words ‘transition’ correlated with me because it describes the current status quo from work, to living situation, to private life and so on – but mostly work wise. Steve Jobs opened his commencement speech to the graduates of Stanford University in 2005 by telling three stories, the first one being about connecting the dots. This first story of three exemplifies that life can take its turns and some unwanted turns, yet events that may feel that everything is going south can later on end up being the best thing that could possibly happen.

As a writer and journalist, blogging didn’t come naturally for me. During journalist classes back in US we were thought to write objectively, and here was a space to voice my opinions and thoughts. It felt odd for the longest time, I spoke to several friend who creating a space that evolved around me felt narcissistic, especially when my intresset was fashion – not me. The thought of writing another ”I like this jacket” felt beyond empty, which goes back to my philosophy of ”if you don’t have something to say, don’t say it at all” and maybe a combination of my professors repeating that news should be newsworthy. Another aspect that should be taken under consideration is the fact that I’m not a Millennial, we kids from the 80’s have a different mindset and approach. Although I couldn’t fathom why anyone would want to read my rambles, because I was getting tiered of them – the audience grew and with time I learned a new approach but most importantly to find my own voice.

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However, the blog has always been a step one because I have never really seen myself doing this forever – plus the landscape of bloggers are in a transition as well. The way I see it is, you either lead the way of follow. Guess what my plan is, yes exactly…

Next week is a big week for me, Anouk and I have been working on a special project together for a while and will shortly be able to disclose it for you. I’m sure you’re going to see its a natural transition for us whilst I will keep updating this space and keeping the content as current and worthy of your time.

As for the look, since I’m in forever transition with my personal style, pulling older pieces from last fall combined with pre-spring pieces and current seasonal items make me feel I’m a bit over the place (which I am too) but it’s funny how much one mentalt state can be re-experienced by ones choice of clothes, right? It’s all about connecting the dots.

 

“You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future.” – Steve Jobs

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Photo: Tahira Music, edited by me

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Dinner is served!

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Last week I showed you a preview of how my I’m decorating my dinner table for Easter dinner. Lets just say that I got inspired to play more with HIMLA’s beautiful textiles and decided to throw something together that exemplified me more.

Does words such as white fabrics, simple yet effectual details and softly balances colors sound like me? Well, I hope it does because that was what I was going for.  When it comes to interior design, I’m really drawn to blue at the moment – so much that I’ve started adding blue pieces to my wardrobe as well (siden note).

I decided to add the blue candle holders from HIMLA, they’re ever more beautiful in real life and will surely be used not only on the kitchen table but also in other rooms. All these items can be found here, what are you plans for Easter? And what do you think about my table setting?

Table Cloth – Maya Series

Table Runner – Maya series

Napkin – Sunshine series

Napkin Ring – Vasa

Candle Holder – Sarek Peak

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The Art Of Principles

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If you don’t have anything to say, don’t say anything at all. There are a few principles that I don’t compromise on, they’ve been practiced far too long and developed into a routine – a way of being.

Although I find myself conflicted at times, debating with myself whether to say something just for the sake of letting you know that I am very much alive and not only busy with my day-to-day grind, but alive in a great place as well. Things are falling into place and shortly I can reveal what has been going on behind the curtains. In a matter of fact, before finishing this projects new ones have been born and I find myself with too little time and so many amazing opportunities to embrace. Yes, that what I do with opportunities. Embrace them, because they haven’t come my way just for the sake of them but because every move has been a calculated step towards in putting myself in that position.

When I was in my mid-twenties and worked at a bank, I started in the bottom of the hierarchy and after three years as a product developer. Not bad, right? By practicing the principle of doing whatever I’m doing as good as I possibly can open up new doors – doors I

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thought I needed a special education to endeavor before being qualified to even apply.

Turns out, if you do whatever you’re doing in a great manner it will be recognized and new opportunities will present themselves. Sometimes it’s a solid knock on your door while other times its whispering wind, make sure to keep your eyes and ear open at all times.

However, be mindful before saying yes and take pride of the work you do but also know what your work is about. Regardless if you’re in a creative field of something else, other will notice not only how you execute the work but also what sort of work you’re doing. For instance, as a influencer/blogger you have barely seen me post articles from events. Especially press-event unless I find them relevant to my platform and my audience – in fact, I have respectfully declined to certain events when the PR-rep’s demand is to blog about the event. I can’t guarantee I will because what I publish matters and if I’m not sure I can’t stand up for every word that is being read than I’d rather not.

In the end, its about keeping it real. You’re saving your self the headache as well as other, plus your audience can tell if whatever is being published is truly you or a sponsored post. There are far too many heavily sponsored blogs out there, if you want to take a unique stand then you better have a clear idea about who you are and what you are about – and if you don’t know, start painting the imagine of who you want to be and why.

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My sole intention with this space is it to be honest and be inspired by the interaction I’m able to generate with everyone of you, regardless of your background, geographical location, dreams and aspirations. Therefore, principles have overtime developed a routine, created new doors and also closed others but at least I can take pride in doing what I believe with character. After all, aren’t we tiered of all those Outfit Of The Day posts or check out my new blah blah [insert clothes, shoes, etc… I think you get my point]  posts that does not give any significance to this creative canvases we call life? Or am I the only one craving content with substance?

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Photo: Tahira Music, edited by me

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Easter Dinner Himla Decoration

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With easter closing up on us, I wanted to take the opportunity and gather some of my loved ones for a little feast. Although I don’t celebrate easter, I thought it would be nice to do a easter inspired table setting.

Disclaimer, I have no idea what a proper setting should look like and if there are any actual rules. But if there’s anything I have some knowledge about is to layer fabrics and playing with colours. Speaking of colours, blue hues are currently trending in the interior world has truly made an impact on me, which is why I thought it would be fun to create my own spin on a easter decoration.

All the fabrics are from HIMLA, a Swedish brand that offers a wide selection of home interior for every possible room. What I love about their wide range of products is that how various series and styles can easily be mixed together, and the fact that these item are modern yet timeless. Yes, I’m applying my fashion philosophy to interior as well.

All these items can be found here, what are you plans for Easter? And what do you think about my table setting? Did I break any rules?

 

Table Cloth – Maya Series

Table Runner – Sunshine series

Napkin – Sunshine series

Napkin Ring – Kerala

Candle Holder – Sarek Peak

 

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