Three Things You Should Do Before Waking Up


Is it just me or does anything that hasent anything to with fashion week feel somewhat irrelevant? I know for a fact that this comment would be obscure for someone isn’t working in the field, but lets face it – its a world of its own.

Sometimes as a creative, you find yourself having too many projects to juggle whilst still trying to maintain a blanked life. As the year passes by, I find myself enjoying these quiet time out by myself. Maybe its because I’m a introvert extrovert (confusing?) or as being bombareded with information a daily basis I tend to actually hear myself thinking, feeling and getting a sense of direction.

Therefore, I’ve been adapting to new habits to maintain a (mentally) healthier  lifestyle.

1. Leave it! Yes I’m referring to your phone, try to give yourself atlas a good 10-15 minuted before you start going through what you missed out while you where asleep.

2. Get up and get… going! Otherwise you might get stuck in bed and have a hard time coming up. Well I’m guilty of that which is why I’ve noticed hat getting up helps me get doing with my day and leaving the zombie mode behind.

3. H20! Get yourself a glass to flush out toxins from your body and kickstart your metabolism for the day ahead. Must admit that I’m still working on this one myself due to being a poor water consumer (love my coffee too much).

Some like to meditate, other like to have their morning coffee in a window while looking over a garden in Copenhagen. Thats what I did, although the house was filled with friends who shared this amazing space – you always can find a little time for time out.

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Photo: Tahira Music, edited by me

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How To Create Your Own Un(i)form


If I had to wear one look for the rest of spring, this would probably be it. As the weather is (slooowly) getting warmer, I find myself inspired and filled with ideas I want to actualise. Don’t worry, you’ll have a seat at the first row (as if I’m doing a runway show me myself’s and alter egos haha) (yeah that would be weird!)

March has always had a special impact on me, maybe its because one of my favourite and actually dearest holiday is celebrated on the 21 of March. I’m refereeing to the Persian holiday, Nouroz where we celebrate the arriving of spring. But more on Nouruz later…

With spring comes a feeling of cleaning out the old and prepare for a new season. As for me, I’ve booked an appointment at my hairdresser – its amazing how fast my hair grows. A new style in the making? Hmm, well yes its about time.

But for now, this is how would like to look. A wide sleeved shirt with a longer blazer, cropped flared pants to add some more movement topped with a classic yet edgier satchel from MQM, perfect everyday shoes by IRO and classic (and you’ve probably got tiered of seeing them) all-time favourite Celine sunglasses. It’s my uniform, a collection favourite items paired together according to many suitable events as possible – e.i. work, meeting, elevator pitches, lunch dates, fika runs (when you have your bun on the go with coffee), errands… yada yada yada. You get the picture (or at least how my day looks, ha!)

Wow! Don’t know if this post made much swing but it paint the picture of where I’m at – a busy day ahead filled with meetings. I hope you all are off to a great start on this day.

Talk soon!

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Photo: Linda Juhola, edited by me

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How Fake Is Social Media


One of the issues with social media platforms are that it has given a hide behind screens, allowing others to judge and the lives we have. But if you think about it, would you post a picture of yourself (or someone/something else) you’re not completely happy with?

Looking at my own Instagram feed, makes me wonder how much it really says about me. Although the blog says everything, and sometimes even more I was planning to share – Instagram is like a little window into this thing I call my life. It’s actually a small window, but there isn’t anything fake about it.


So let’s get real about my social life:


  1. I actually am a weirder person than what I look like in my images. I don’t think looking like a smug fits my face well due to my resting-bitch-face, instead I choose to smile. (Yeah, I really have on of those)
  2. I don’t take a thousand selfies, the rare moments are when sending a snap which isn’t often (‘cause I’m a lousy snapper according to myself).
  3. Blogging is not about getting sponsored and freebees, and those who are in it for that reason wont last – because creating meaningful and compelling content takes much more to just be a pretty face and write “I’m obsessed with these …..”, yeah – whatever.
  4. I started using Instagram when it just had launched, people were using it for the filters which lead to posting pictures of my outfits. Fast-forward, the feedback from followers whom still to this day (I know who you are guys and I love you) follows along layed the foundation of this blog.
  5. It happens very rarely, but sometimes I post pictures of me and my friends. One could think I’m a total loner (which I am too at times) but I have three siblings, a niece and nephew and another nephew in the making (he pops out some time this summer).
  6. What you’re seeing, is many times what you’re projecting to an image. “They look so happy,” I remember thinking while looking at a group of (bloggers) people and stumbled upon one of the persons Snapchat. To my surprise, the gathering was a bore. Lesson – people while smile for the picture and upload the best ones. So would you.
  7. My greatest friends, besides those I’ve know for several years, are bloggers and work in the field of fashion. They’re strong, inspiring, driven and ambitious women – there’s nothing fake about them. I’ve stumbled upon some less interesting seeds but they always fall away, because when you spend so much time working and traveling the truth will reveal itself sooner or later.
  8. Besides from being a weird and corky person (Tahira, if you’re reading this I know your laughing out loud. HAHA!). There’s a vulnerable and sensitive side to me which I like to channel when working. It shines through my photos, my words and the stories I tell you.
  9. Social media is a tool, and can open many doors for you. As a person, as a business or whatever your goal is.
  10. I truly hope those who read my post and follow along this journey gets something out my work. The biggest complement people have given me is “you inspire me”, simple yet straight to my heart. However, I don’t claim to be a Messiah of does and doesn’t in this digital age – I’m just sharing my view, what I vibe with and why I don’t vibe with the other things.


I hope you learned a new thing or two about me, or even shed some light that helped you think in a different perspective. Or maybe abstract thinking? (Okay this is where the weirdness begins so I’d better stop before I start writing a essay on sociology instead.)

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Asymmetrical cut denim


As for the second look in the feature, I wore a typical day-to-day uniform. A look that works like a charm, its chic and sophisticated while not compromising on the current trends.

Speaking of trends, being a denim girl at heart – frayed denim is still going strong and will be accompanied with asymmetrical fringed hems.  Personally, I love it because it gives the denim an attitude and one can as well apply its own personality by going bananas with the sizor. A friend of mine gave his skinny jeans a makeover and they look so much more interesting and cooler.

What do you think of asymmetrical cut hems? Will you give you jeans a makeover? Love to read you comments so please make sure to share below.

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Weekend Wears


There’s something about Sunday’s, and for some reason it has been one of my favorite days of the week. However, people often react when I say this – maybe because it’s the last day of the weekend and Monday is just around the corner which translates to back to the same grind. Hence, laying at home and squeezing out the last 24 hours of horizontally nothingness.

Many years ago, I decided to change things up and implemented Social Sundays with my group of friends. Meaning, doing fun things together and equally socialize instead of spending another thought that Monday is up next. Although I’ve moved from city to city, I’m still busy on Sundays – mostly some work planner but I always make sure to have some play time scheduled in. I love the feeling of ease that Sundays bring.

Somehow it translates to my clothes as well, but since it’s still (very) cold here in Stockholm I tend to wrap myself up in cozy jackets and scarfs. Nothing really special – black denim, white top and sneakers. Effortless, just like the weekend should be, or I at least aim to be.

As for today, I’m off to brunch with my dear friend at the beautiful hotel Miss Clara, followed by a meeting with Anouk, my business partner and hang out with my partner in style Tahira after I’ve checked off a few tasks from my to-do list. What are your plans?

Hope you’re off to a lovely end on this week, make it a memorable one!

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