Up close and personal with my scars







First and foremost, I’ve been dreading this. The moment you guys get to see these scars up close and personal, especially because I have tried to hide them for the past (11) years. With makeup, with treatments, with fillers to achieve a more even skin, ugh, yeah, I’ve tired many shortcuts, I call them shortcuts because they’ve been quick fixes. But the problem with quick fixes is that the issue remains.


Today, I’m two treatments in with my Dermapen treatment at Akademikliniken. Yesterday, I met a friend that had been aboard for a couple of weeks and the first thing she remarked on, was the improvements of my skin. It made me so happy, I’ve been noticing improvements too and but the fact that others could see it as well really made me hopeful of reaching our goal.


The reason why I’m putting my skin out on blast, is to really show you all the progress. I understand that if you’ve been juggling the same issues, and trying one treatment after the other, the last thing you wanna do is to jump on a new treatment. For me, my platform is about being as transparent as I can, and if these treatment can help me, maybe it can help you as well.




Wearing: Top and jacket from Lindex upcoming collection, in stores and online next week!



As you can see, the scaring on my left cheek (picture to the right) is worser than the right one. Please have in mind that my face is covered in makeup in these photos. As we continue, I will show you close ups on the checks without anything on them, as well as before and after pictures that I have been taking along the process.


Since I’m two treatments in with the Dermapen, here’s what I like about this treatment. Firstly, it doesn’t hurt. The numbing cream is amazing, 20-30 minutes on and the treatment is a piece of cake. You will feel some pulsation after the treatment is done, but its all natural. Remember that the treatment work in such way that its repeating itself even after you’ve finished. The redness is not as bad as a chemical peel, please have in mind that I cant usually leave my apartment for two days after a chemical peel. I’ve been scheduling my treatments on a Friday afternoon so I can go straight home. The day after, there is some signs of redness, but nothing makeup cant solve. However, you’re not suppose to wear any makeup 24 hours after the treatment. Thirdly, I really enjoy that the treatment doesn’t require much time. I like time efficiency, and this require little time. Lastly, not only do I have big scars, but also visible pores which are also getting less visible.


I next post, Im going to talk more about my current skin routine that my skin therapist Elin at Akademikliniken recommended me, since I have been using them over a couple of moths now I’m going to do a review. If you want me to highlight anything in particular, please don’t hesitate to comment below or shoot me an email. I hope you found this helpful.




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Iranian Woman


Shirin Neshtad for Harpers Bazaar


I rarely speak of my heritage, however I am a very proud Iranian woman. I come from a country with a poetic language, rich culture and years of history and dynasties. Although the people of my country has lived under very unfair circumstances for over 30 years, the fact remains the same – we rise, and the women of Iran keeps pushing the boundaries.


As social media grew, I was no where to find a the archetype of what I could define as role model. First after discovering Shirin Neshat, Iranian artist living in exile, that I understood that what really moved me – and it had nothing to do with mainstream westernised culture. Please take a few moments and watch Shirin Neshat talk at TED in the Youtube video below, inspiring speech to say the least. If you’re not an Iranian, or Iranian but never been back to Iran – it might be challenging to comprehend what conditions our people are living under. Having lived in Tehran and both Sweden, I’m forever torn between these paradoxes.


Shirin lives in New York City. She is a visual artist who has gained recognition for her photography, film and video installations, which she has used to express complex, philosophical ideas. Winner of numerous awards, including most recently the Grand Prix of the Kwangju Biennale in Korea (2000), the Visual Art Award of the Edinburgh Festival (2000), the Golden Lion Award of the 48th Venice Biennale (1999) and ARCO in Madrid for the best project. In 2009 she won the Silver Lion for best director at the 66th Venice Film Festival for her directional debut Women without Men, based on Shahrnush Parsipur’s novel of the same name.



YouTube Preview Image




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The (wrong) Way


Chrystelle and I, wearing Monki

Click here for Swedish.


As you guys know, Chrystelle pops up here from time to time. We’re working on fun projects and there is plenty of that to come, so stay tuned! Last Thursday, where we were invited to Gina Tricot’s launch party of the music video The Way featuring Cissi Fors. The lyrics Cissi raps is about the importance of sustainable fashion with a focus on cotton and jeans production, and how it harms the environment. The video was filmed in Borås Gina Tricot HQ and the cotton fields in India, where Fors supposedly to take audience on a journey denim production. This video left so many questions and feelings of both of us that we decided to interview each other about this video in our respective blogs.

Chrystelle, what did you think about the video?


”When the PR-consult presented the video and how very environmentally friendly their production is now, my first instinct was that this will be something good and interesting to consumers. Everything changed however after watching the video. I wasent sure of what they was attempting to communicate? Are they trying to be funny? Are they attempting to communicate something of importance?  If they are trying to convey an important message, I think,  they have failed miserably, and even stepped important people’s hard work and their culture on their toes.


Gina has achieved something great by focusing on a sustainable denim production. However, when comedy gets in the mix of something so serious and political, which they have worked hard for it’s hard to take the messages they’re sending out serious. As well as get other big fashion companies to follow their environmentally friendly way serious when Gina doesn’t? Instead, you have people who work in these cotton fields acting as background prop, they are dancing and laughing behind the the white privileged woman from west while we all know that these people woeking in the fields are humans whom work make minimum to provide for their families. 


Gina Tricot is using these people in a very inappropriate way, without even being aware of it. They obviously had a generous budget in terms of production and they had a great location that inspires so much, from it’s culture and colorful country. Why not make more interesting, but yet serious content where one can actually see the production process? Where they interview the company’s large pillars, those who actually work in the cotton production and even those who sew there clothes. That would have been so much more valuable to the consumers and other fashion businesses would have been set an example for. Instead Gina choose to use these people’s hard work and their cultural heritage as props and background ambience for Cissi Fors and Gina Tricot in this video. It is a pity that the videos true message doesn’t shine through, the only thing that remained in me was this uncomfortable feeling.”




What about you, Sara? What did you think? 


“From one point of view; I understand that Gina Tricot wants to make a cool video celebrating that they’re able to produce more sustainable denim. But as a brand, a major retailer in Scandinavia who want to do an impact, the issues needs to addressed with more care and not their way.


Although Gina has historically used Caucasian women, for their campaigns and social media activations (with maybe two exceptions using two brunettes who have partly decants from other countries) – they have no problem featuring people of color when it comes to illustrate where the production is being done.


What saddens me mostly is the fact that they’ll probably wont understand the actual issues of their campaign strategy and communication. Almost as these types of “incidents” are never ending. The constant talk about the lack of consideration for one another. The lack of understanding. The lack of education. The lack of respect for other cultures and each others opinions.


The video left me me empty, I think the content was a waste.  The first thing I heard others whisper after the video was presented was “cultural appropriation”, and yes there is plenty of doses of such. From a cinema graphic point of view, the video was nicely done.


Conclusion: Gina, you can do it better. “






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Open Fashion House




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1. & 3. Mom and I at Åhlens City Sthlm

2. Åhléns new campaign photo


Åhléns is doing it again, and I am so pleased to be a part of this! For those of you who don’t know, Åhléns has over the past year communicating a topic that I hold very close to my heart. Diversity. The last campaigns has been a fresh breath of air, fashion is for everybody – no discriminations regards of age, color, size or what society ”thinks” you should wear. I’m sorry but those are outdated ideologies and they need to go away now.


This weekend, meaning 10-11/3 between 10.00-19.00 o’clock they’re welcoming EVERYBODY to Åhléns City (Stockholm only) to be a model for a day. You will get your makeup and hair done, styled and photographed by professionals. Swedens largest fashion shoot. The they beauty of this is that they’re going to use final photos for their upcoming campaign in TV, digital billboards and digital TV channels. Yes, it’s going viral in whole country!


Who isn’t tiered of only seeing one or two types of people representation in media? I sure am, I don’t relate to a white girl with no curves and straight hair. I’m sorry, but I just don’t –  and I am NOT saying there is anything wrong with being what I stated above, absolutely not. I am happy Åhléns has realized this and are creating conversations about topics that are an actual issue, issues that should be outdated but aren’t. Fashion is for everyone, and it should be attainable wether you 18 or 58, whatever color or size – but most importantly: we need to stop passing judgment on each other.


Since a child, my mother and I loved to discuss fashion and since my mother is a creative herself, she created plenty of clothes for us while growing up. Even if our personal styles differ, but we share the same passions. Which is why we spent some quality time together at Åhléns City in Stockholm – and to get a sense of her opinion and her opinion on the variety of clothes. In three words: she loved it – especially the variety of clothes in the sport section. She just got her personal trainer license (wooppp! very proud daughter!!!) and was loving that they had a big department dedicated to sports wear fot females. Okay okay, maybe our styles don’t differ that much, hahaha!




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Today’s International Womans day, 2017 you’d think we’ve come longer. Although it breaks my heart to see topics re-apperar I’m more confident than ever that we can solve many of these issues. With everything crazy going on the world, I for sure can get overwhelmed. What to do? Where to start? What can I do?


As overwhelming at it can be, I truly believe that we have to start by being whatever change we want to see. It sounds like such a cliché, but when we set an example, we set an standard. What are you truly about? Break it down on a macro to a micro level. Only by doing good, can we inspire others to do good. It might seem easy, but you never know who’s heart you’re touching by being kind and gentle towards others.


In honor of today, Nelly.com is donating 170 SEK for every Girlgang necklace that’s beings sold to United Nations High Commissioner for Refugees for their work in helping refugee children and women. Please read about their work here support their work here.



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