Emma S.




You might recognize her from covering international fashion magazines and editorials, making our jaws dropp lower (as that was even possible but yes) starring in George Michael’s music video ”Too funky”.  Needless to say, Emma has worn many hats from modeling, acting, PR initiatives with the Swedish retailer Lindex to launching her skin care brand Emma S with Nora Larssen in 2008.

This morning, Emma presented their upcoming sensitive series which is a common issue from us who are living in Scandinava. All the ingredients are based upon how they benefit this particular skin type to calm, rehydrate, soften as well as cooling down the skin. The series will hit the store in august, just in time as the weather get cooler.

As you can see, its was a beautiful presentation! What really resonates with me is that she practice what she preaches. While having a balanced lifestyle and that fact that great skin care products shouldn’t cost a fortune and instead be accessible to achieve a great skin – its striking what an amazing aura and energy this entrepreneur has. Humble, welcoming and warm – and yes, she was one of my favorite models when growing up and my all time favorite Swedish model till this day but its amazing when you actually get the chance to met a person and your blown away by that meeting.


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WWL: Adidas by Stella McCartney



Adidas by Stella

Hold on! Yes, you’re at the right place and there is a reason why this weeks WWL is different from previous ones. Just bare with me for a few minutes; there’s always been something fascinating about people who love running. Don’t get me wrong, I love the concept of it and how accessible it is, you just step outside and you’re good to start. The truth is that I haven’t fully committed, but over the past year I’ve been following my sweet friend Sasha’s inspiring journey and after a friend of mine finished her first race I felt the need to give it a honest chance.

Obviously I’m thinking right away about what my new workout wardrobe is going to look like and I think Adidas by Stella McCartney collection is right up my alley. Feminine, fierce yet simplistic – I’m vibing!  So here’s so starting my running journey and looking great while doing it.


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There are some people that brings that little extra in you, you’ve either clicked from the get-go and you continue to just vibing. As I was going through these photos to edit them, I was struck by the amount of pictures that I was laughing out loud (or LOL:ing if you please) which is explanatory for the relationship I have with the lady behind the camera.

Speaking of laughing, as a blogger I’ve never been keen on looking serious in pictures. Its not really my style and prefer seeing other smile that putting up a oh-so serious front, even a little smerk can go a long way.

You know that moment when you’ve find a specific piece that you want in several colors and various materials, well thats how I feel about this skirt. You’ve seen now on many occasions, thats because I can’t get enough of it.

And when I think about it, I wear all of those pieces on a regular basis. I guess thats what happens when you have your fav key pieces – it just resonates with you. As for striped tops, well who can get enough of them? Lately, I’ve been keeping an extra eye to invest in a Commes Des Garcon striped top or shirt, feels like a great all around key piece that will come handy in many occasions.


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Photos by: Sara Omari


I’m wearing:

Jacket – Pierre Balmain

Top – Asos

Skirt – Asos

Shoes – Adidas

Bag – Mansur Gavriel

Sunglasses – Victoria Beckham via Loveyewear


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The Aftermath




There are so many thoughts and feelings running through me right now, but first things first, I’m incredibly humbled by the reaction from my latest post. Never in this world could I’ve even imagined that it would effect so many. And by many, I’m referring to those of you who actually took the time and reached out. Although I’ve shared personal journeys before, it still amazes me how powerful sharing can actually be.  That being said, thank you all for sharing your thoughts, feelings and your own personal journeys with me.

The aftermath of Fridays article allowed something to happen – these past weeks I have been referring to it as a creative constipations (I’m sorry if you’re getting grossed out but its the best way I can explain it), meaning having tons of thoughts in my head but as I sit down to produce a piece, my head goes blank. Writers block is maybe a more appropriate phrase. Needless to say, I feel lighter now although I still have so much to say – and enable to actually paint a picture for you with my words.

One thing that I’ve voiced on several occasions yet never on the blog is how different the style’s are in terms of international fashion/lifestyle bloggers versus Swedish. The difference that I’m referring to is while international fashion/lifestyle bloggers create content with an actual angle, the vast majority of people in this country show beautiful pictures and declare what they’ve done during the day. In other words; a diary.

I would like to know what you think about this topic –  do you prefer reading content that has actually something to with the pictures that are being shown or the diary version? Please, and I mean it, please share your thoughts because I find it so interesting to see what other opinion are. Be anonymous for what I care, I just want to know.

As for me, this is my point of view as a person whom has a genuine interest in fashion and have been reading blogs for many years; watching beautiful pictures is great but when the person in the picture tells their side of the story it becomes more interesting. It enables to learn something new, thoughts and feelings why the look is put together the way it is – or if its for a special occasion. But when I’m seeing a great look and a few sentences about whom they’ve met that day, whom they’ve had coffee with and so on – it becomes boring and frankly irrelevant. Guys, am I being too hard? Maybe, but honestly that’s just my point of view and others may find that content interesting.

As you can see, these soon to be six paragraphs proves that mymy creative constipation is gone. Hopefully, you didn’t loose the will to keep reading in the process or get tiered. But I really hope one brave soul shares their point of view in the comment section above.


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Photos by: Viktoria Möller


I’m wearing:

Jacket: Pierre Balmain

Sweater: Asos

Dress (worn as skirt): H&M

Sunglasses: Ray Ban’s

Bag: Prada

Shoes: Senso

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How to keep your finest tailoring in the finest condition.


It has a new structure, applied across the whole system, that brings clarity to the entire experience. The interface is purposely unobtrusive. Conspicuous ornamentation has been stripped away. Unnecessary bars and buttons have been removed. And in taking away design elements that don’t add value, suddenly there’s greater focus on what matters most: your content.

Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem.

Investigationes demonstraverunt lectores legere me lius quod ii legunt saepius. Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum. Mirum est notare quam littera gothica, quam nunc putamus parum claram, anteposuerit litterarum formas humanitatis per seacula quarta decima et quinta decima. Eodem modo typi, qui nunc nobis videntur parum clari, fiant sollemnes in futurum.

Investigationes demonstraverunt lectores legere me lius quod ii legunt saepius. Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum. Mirum est notare quam littera gothica, quam nunc putamus parum claram, anteposuerit litterarum formas humanitatis per seacula quarta decima et quinta decima. Eodem modo typi, qui nunc nobis videntur parum clari, fiant sollemnes in futurum.

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